During my tenure as Director of Strategy at Oui Will, I led the Brand Discovery workshop with Connect Homes, a company revolutionizing prefab housing to make modern living more accessible. After refining their brand identity, I guided our design teams in California and Paris to craft a cohesive strategy and messaging for Connect Homes' digital experience. Our aim was to establish them as a leading name in smart, modern homes within urban environments, striking a balance between aspirational and accessible. The digital experience was designed to present their homes as more than just shelter—products that enhance modern living.